A practical guide to event promotion / Nigel Jackson and Katie Angliss.
Von: Jackson, Nigel [author.]
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Mitwirkende(r): Angliss, Katie.
Materialtyp: 
BuchVerlag: London, New york : Routledge, 2018Beschreibung: xvii, 224 pages : illustration ; 24 cm.ISBN: 9781138915336 (Hardback); 9781138915343 (Paperback).Schlagwörter: Special events -- Marketing | Special events -- Public relationsDDC-Klassifikation: 394.2068/8
Inhalte:
1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
| Medientyp | Aktueller Standort | Sammlung | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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6october 1105 | معرض الكتاب2018 | 394.2068/8 J A (Regal durchstöbern) | 1 | Verfügbar |
Includes bibliographical references and index.
1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
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