Internal marketing [Book :]tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.
Von: Ahmed, Pervaiz K.
Mitwirkende(r): Rafiq, Mohammed | Chartered Institute of Marketing.
Materialtyp:
BuchVerlag: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004Beschreibung: x, 299 p. : ill. ; 23cm.ISBN: 0750648384.Weitere Titel: Tools and concepts for customer-focused management.Schlagwörter: Marketing -- Ahmed, Pervaiz K | Marketing -- Management -- Case studies | Organizational effectiveness | Organizational effectiveness -- Case studies | Relationship marketing | Customer relationsDDC-Klassifikation: 658.8 Online-Ressourcen: Publisher description | Table of contents
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6october 1203 | 658.8 A I (Regal durchstöbern) | 1 | Verfügbar | |
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6october 1203 | 658.8 A I (Regal durchstöbern) | 2 | Verfügbar |
Published in association with The Chartered Institute of Marketing.
Includes bibliographical references and index.
All Ages.
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