Introduction to advertising and promotion [Book :]an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Von: Belch, George E. (George Eugene).
Mitwirkende(r): Belch, Michael A | Belch, George E. (George Eugene). Introduction to advertising & promotion.
Materialtyp:
BuchReihen: The Irwin series in marketing. Verlag: Chicago : Irwin, c1995Auflage: 3rd ed.Beschreibung: xxii, 762 p. : ill. (som col.), col. maps ; 28 cm.ISBN: 0256136963; 0256136971 (international students ed.).Weitere Titel: Introduction to advertising & promotion [Covertitel].Schlagwörter: Advertising | Sales promotion | Communication in marketingDDC-Klassifikation: 659.1
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6october 1203 | 659.1BI (Regal durchstöbern) | 1 | Verfügbar |
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| 659.1B E The Effective advertiser | 659.1B O 2001 The One Show | 659.1BF The fundamentals of creative advertising | 659.1BI Introduction to advertising and promotion | 659.1D N No-copy advertising | 659.1FP Pictorial metaphor in advertising | 659.1HP The Practice of advertising |
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
Includes bibliographical references (p. 721-738) and indexes.
All Ages.
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